MY JOURNEY SO FAR
I drive growth for multi-million SMEs including my own
I have over 25 years of entrepreneurial experience building four multi-million SMEs from the ground up. This journey has given me a unique, hands-on understanding of the growth journey that forms the core of my service.
Successfully scaled 4 starts-ups to £30m+ in revenue
Sterling GAP
Identified a new niche global market
TGC
Tier 1 supplier to the NHS / Covid Emergency Team
4×4 Tyres
62% increase in transactions YoY

Daniel Defoe Growth Consultant
Together we’ll uncover the insights that will cultivate your success.
My real value comes from years of building successful, multi-million pound business. Expertise I will apply to your individual position from analysing your business to finding the most successful route to market.
Of course, I can maximise the quick wins like accelerating digital sales through intelligent PPC / Tech Automation & Competitor Analysis. But I’m in it for the long run. The highs, the lows, the stresses and successes. I’ll challenge you, inspire you and be on call for you. But remember, everything is always advice, never an instruction. The final decision rests with you.

Becoming the UK’s leading 4x4 specialist.
I started 4x4 Tyres back in 2009 and over the years my team and I have established 4x4 Tyres as the leading online retailer in the UK for 4x4 and SUV tyres. We also revolutionised the industry and cemented our position of market leader with the addition of 1200 fitting stations across the UK, which when paired with our unique customer-centric approach and innovative strategies, protects our position as the go-to specialist for years to come.
1200+ locations
Recognised Industry Leader
Highest Rated Seller (TrustPilot)



Revolutionising automotive solutions
I am extremely proud of how this business identified & seized upon a unique requirement within the automotive industry. Sterling GAP has become the trusted go-to partner for global brands such as Jaguar Land Rover, Renault, Nissan and Fiat Chrysler for wheel and tyre assembly, global procurements, storage, distribution and wheel design.
£25m+ Revenue
Global Customer Base
200k + Units PA


Excelling in competitive market
In a highly competitive market, my team leveraged our experience and understanding of brand importance alongside quality design to position ourselves as the pinnacle commercial styling house in the UK.
400+ Units Sold Per Year
Nationally Recognised Brand
Global Product Distribution

